The Peel Outlets’ Lowry Outlet Shopping Centre brought the spirit of a traditional Victorian Christmas to Salford Quays last week, with its very first Victorian Christmas Market, which took place 6th to 9th December. Recording its highest ever weekly footfall figures in over 11 years of trading, the Lowry Outlet had 137,482 shoppers flocking to the Centre.
Over the festive four-day period, performance figures were at a high; with footfall almost double what it was for the same comparable week in 2011 and total sales up 33% year-on-year.
These high year-on-year performance figures, are on the back of a surge of new store openings at the centre, the most recent being high-street favourite The Body Shop, which opened its doors on December 6th – the same day the Victorian Christmas Market launched at the centre.
After what was a great first-week trading for the store, The Body Shop Store Manager, Natalie Burrows stated, “It was fantastic first-week opening for us, the Victorian Christmas Market really helped to pull in the crowds. A number of added incentives also encouraged customers in, including sampling around the Centre, free goody bags with a minimum spend purchase and a number of in-store offers. Overall it was a very positive week for the new store.”
Keith Hughes, Centre Manager says: “We are thrilled that the Victorian Market has performed so well for us and in turn it really complemented and benefited our existing tenants in the Centre. The markets have been a welcome addition to our Christmas offering. Peel Outlets has exciting plans for the future of the Lowry Outlet, and how the Centre integrates with the local and wider communities. Part of that strategy is to hold impactful events that will really appeal to our key audience catchments, and off course to continue to support our strong retail and leisure mix.”
In November, Gloucester Quays’ 3rd Victorian Christmas Market beat all records since the outlet centre opened! A total of 120 stalls descended on Gloucester Quays spanning High Orchard Street and across into the car park by the Waterways museum which in turn attracted a record breaking 125,000 visitors over the four days!