The Gloucester Quays Food Festival 2012 was a resounding success – and not just from the organisers point of view! Businesses in the outlet centre reported over 12% sales increases over the 3 days of the festival and footfall was up by the same amount versus last year.
The team counted close to 90,000 people over the three days with Phil Vickery leading the first Cotswold Style day on the Friday 20th July 2012 followed by Gino D’Acampo and James Martin headlining on Saturday and Sunday respectively – both staging a series of packed-out cookery demonstrations alongside a host of other attractions that included artisan food stalls, arts and crafts and live music on the specially created ‘village green lawn’.
Local grown talent continued throughout the weekend with newcomers Tom and Henry Herbert: C4’s Fabulous Baker Brothers showing off their skills in the Aga Rangemaster Cookery theatre, cementing the fact that Gloucester Quays is now the largest Free Food Festival in the (UK/ SouthWest?). The organisers have already earmarked Friday 21st - Sunday 23rd July for the event to return in 2013.
Alison Tennant, PR and Marketing Manager for Gloucester Quays says: “This is our best ever event held at the Quays and it’s great to see that not only are we attracting people in from over an hour away, but that local talent is being supported alongside some of the great producers and growers in the region. We’re delighted with the sales results for businesses in Gloucester city itself and it proves that the docks is a great hub for major attractions throughout the year – our next being our Victorian Christmas Market in November.”
She added that this year’s Food Festival was well-supported by local businesses and media including Cotswold Style magazine which sponsored events on the Friday – bringing in local top class chefs from the region to host free cookery demonstrations.
Stallholders were also pleased with the footfall with many having to get further supplies on the Saturday to cope with demand. The food-on-the-go area, alongside the Champagne and Pimms tents proved a draw while people relaxed on the Village Green Lawn to hear some great music which went on until 9pm on the Saturday.
It’s not just the organisers and supporters who were impressed with the success of the Food Festival. Celebrity chefs Gino and James both said how much they loved Gloucester for its people and the great food that is home grown.