A new Totem sign at Peel’s Princes Dock development in Liverpool City Centre is now in place.
Peel has been guided by the Liverpool Waterfront Business Partnership’s signage strategy which is supported by Liverpool Vision with one aim in mind – to assist pedestrians and drivers to access Liverpool’s Waterfront and all it has to offer.
The new Princes Dock sign follows the design of those already located at the entrances to Albert Dock and Kings Dock, bringing continuity across the popular waterfront attractions.
The new sign is 9 metres tall by 1.25 metres wide with ‘PRINCES DOCK’ etched in white with internal lights.
It is located on the edge of the Princes Dock site, by the Crown Plaza meaning it is clearly visible from The Strand and those heading towards the waterfront from Chapel Street.
Princes Dock signage
Liza Marco, Property Manager at Princes Dock said, “We were keen to keep continuity with the signage at Princes Dock in line the other waterfront destinations in the city and Liverpool Waterfront Business Partnership assisted the design process to achieve this. Peel has a member on the board of the partnership as we believe it important to work together to create a better waterfront environment for the city. Princes Dock is an established business and leisure destination that forms an integral part of the city’s iconic waterfront and therefore it is fitting that there is a signage link between all of the major waterfront destinations”.
Liverpool Waterfront Business Partnership is a group of landowners, developers, destination owners and managers who alongside public bodies came together in 2008 with a shared aim to promote the city centre waterfront as an international visitor destination.
Members include representatives from both the public and private sector including Peel, ACC Liverpool, Tate Liverpool, Liverpool Vision, Merseytravel, British Waterways and National Museums Liverpool. Land and building owners also play a key role with representatives from the Three Graces, Albert Dock and Neptune all feeding into discussions and shaping strategy.
Speaking on behalf of the partnership Sue Grindrod, who represents Albert Dock Liverpool said: “Clear, highly visible signs are a vital element of our branding and we are delighted that the successful scheme, developed at Albert and Kings Dock, has been adopted by Peel.
“The principle of the design scheme is that the boundary signs are visible from a distance and clearly identify the four areas within the Waterfront, along the Strand and as you move from one area to another – Kings Dock; Albert Dock; Pier Head and Princes Dock.
“A planning application has also been submitted to roll out similar signs for Pier Head which will signpost world class attractions such as the Three Graces and the newly opened Museum of Liverpool.
“We need to ensure that tourists from all over the world are able to make the most of our fantastic waterfront and this impressive new boundary sign will add to the information available.
“Through the partnership, we have been able to develop a coherent and consistent approach and by developing a way finding scheme and marking the boundaries, we are creating a distinctive and attractive sense of place within the City Centre.”
Princes Dock is a hub of business activity set in 14.5 hectares, and part of the proposed £6 billion redevelopment scheme of Liverpool Waterfront; Liverpool Waters.
It is located adjacent to the iconic Liver Building alongside the new cruise liner facility. The new Leeds - Liverpool canal link extension also passes through the development.
There are over 2,500 people employed within Princes Dock with occupiers including Coutts Bank, PricewaterhouseCoopers and KPMG. All occupiers benefit from on-site car parking, 24 hour security services, dedicated on-site maintenance team, on site member health and leisure club, a cafe, bars, restaurants and a new day nursery.
In addition to three Grade A office buildings Princes Dock is home to two high quality hotels; the Crowne Plaza and Malmaison, three luxury apartment towers and a 760 space multi storey car park.
If you have an office/ retail or leisure enquiry at Princes Dock, please contact the joint letting agents, CB Richard Ellis 0151 224 7666, DTZ 0161 236 9595 or Keppie Massie 0151 255 0755.