Last week saw Manchester radio station Key 103 busy raising funds for CLIC Sargent through its Cash for Kids charity.
Throughout the week, the station team raised funds through a variety of activities, while encouraging local businesses and listeners to donate to the appeal. Generous Mancunians dug deep and helped to raise £84,392 for the appeal.
The station received its biggest ever single donation as part of an on air auction which saw Chrissie Culverwell from Urmston bid on a Thomas Sabo bracelet, signed by the boy band One Direction, for a staggering £20,000.
Fundraising culminated on Friday, 30 March with presenters Mike and Chelsea, Darren Proctor and Alex James taking to the skies in Cardinal Helicopter Services’ helicopter to visit local schools to appeal for further donations.
Each week, two families in Greater Manchester find out that their child has cancer. CLIC Sargent, the UK’s Leading Children’s Cancer Charity, helps to care for children and young people with cancer as well as their families.
Emma Brown, Cash for Kids Charity Manager at Key 103 says: “The work CLIC Sargent does is vitally important for children suffering from cancer and their families. Treatment can often be many miles from home and can last for up to three years. The Clic Sargent team are there from diagnosis onwards and aim to help the whole family deal with the impact of cancer, its treatment, life after treatment and in some cases bereavement.”
Emma continues: “The people of Manchester are notoriously generous and they’ve shown their worth once more by helping us to raise over £100,000
It costs Clic Sargent £4,000 to care for a child from diagnosis and through treatment. Currently Clic Sargent can only support 2 out of every 3 children diagnosed. Last year Clic Sargent supported 499 children and young people in Manchester.