Perfect Fit Media has been granted exclusive rights to advertising and sponsorship within TraffordCity as part of its license to maintain the area’s landscaping.
Part of the Peel Group, Perfect Fit Media, secured the contract from Trafford Council, following an existing license which included various advertising and sponsorship sites within the area. Under the new license, which is secured for a 21 year period, Perfect Fit Media has exclusivity within the destination’s boundaries and has plans to develop a number of new creative media sites, including large format digital.
Matthew Carroll, Business Development and Operations Director at Perfect Fit Media, said: "We’ve worked closely with the council for many years to maintain the landscaping areas surrounding intu Trafford Centre. This additional long-term agreement gives Perfect Fit Media the opportunity to further enhance their creativity, managing the landscaping and media sites within TraffordCity.”
Perfect Fit Media is currently progressing with plans for three iconic large format digital media sites to be erected within TraffordCity under the new contract, with further sites planned for the future.
Diane Rhodes, Sales and Development Director for Perfect Fit Media said: "As owner operators at Perfect Fit Media, we’re in a unique position which gives us an in-depth understanding of our audiences. We’re able to add value and enhance the sense of place with intelligent advertising which matches specific brands to the correct demographically aligned audiences.
“We’ll continue to work closely with the council to develop relevant and exciting high impact iconic media sites using the latest digital technology, creating fantastic opportunities for brands, retailers and products to be seen within the dynamic North West environment.”
The TraffordCity destination attracts over 44 million visitors every year with its world-class leisure, entertainment and retail facilities.
Helen Jones Deputy Chief Executive from Trafford Council said: "We’re delighted to award the long-term landscaping contract to Perfect Fit Media and look forward to working closely together to enhance the TRAFFORDCITY area with high quality creative landscaping and fabulous new digital media opportunities.”
TraffordCity is the destination brand name for the area around intu Trafford Centre comprising 3.5 million square feet of retail, leisure and office space, and home to many of the region’s top attractions including Chill Factore, Trafford Golf Centre and the second largest event venue outside of London, EventCity, plus 282 hotel bedrooms and in excess of 150 acres of future development land.