Perfect Fit Media has been given the green light for its first five digital-out-of-home (DOOH) large-format media sites on major traffic routes within TraffordCity.
As part of its exclusive license with Trafford Council, the five new sequential without motion digital media “mega” sites are located on premium highway sites, including the roundabouts approaching intu Trafford Centre. They will deliver almost one million impressions a week to a prime retail audience (more than 40 million impressions a year).
Perfect Fit Media’s new digital-out-of-home media sites will be located as follows:
- Two large-scale landscape sequential without motion media sites (14m wide by 3.5m high) will occupy the Bridgewater Circle approaching intu Trafford Centre.
- Two large-scale portrait sequential without motion media sites (5m wide by 7.5m high) will occupy the Bright Circle roundabout approaching intu Trafford Centre.
- One large-scale landscape sequential without motion media site (6m wide by 3m high) will occupy the Junction 9 approach to intu Trafford Centre.
Part of Peel Land and Property, Perfect Fit Media, secured the exclusive contract from Trafford Council, as part of its license to maintain the area’s landscaping. It followed an existing license which included various advertising and sponsorship sites within the area. Under the new license, which is secured for a 21 year period, Perfect Fit Media has exclusivity within TraffordCity’s boundaries and has plans to develop further new creative media sites throughout the TraffordCity location.
Matthew Carroll, Business Development and Operations Director at Perfect Fit Media, said: "These first five digital-out-of-home media mega sites will be the latest in digital equipment and demonstrate the rapid evolution of advertising technology.
“We’ve worked closely with the council for many years to maintain the landscaping areas surrounding intu Trafford Centre. Our additional long-term agreement gives Perfect Fit Media the opportunity to further enhance their creativity, managing the landscaping and media sites within TraffordCity.”
Diane Rhodes, Sales and Development Director for Perfect Fit Media said: "As owner operators at Perfect Fit Media, we’re in a unique position which gives us an in-depth understanding of our audiences. We’re able to add value and enhance the sense of place with intelligent advertising which matches specific brands to the correct demographically aligned audiences.
“We’ll continue to work closely with the council to develop relevant and exciting high impact iconic media sites using the latest digital technology, creating fantastic opportunities for brands, retailers and products to be seen within the dynamic North West environment.”
The new digital-out-of-home media mega sites in TraffordCity complement the existing sites within intu Trafford Centre where Perfect Fit Media has just introduced 13 new high quality large format full motion media screens in high footfall entrance ways.
The TraffordCity destination attracts over 44 million visitors every year with its world-class leisure, entertainment and retail facilities.
TraffordCity is the destination brand name for the area around intu Trafford Centre comprising 3.5 million square feet of retail, leisure and office space, and home to many of the region’s top attractions including Chill Factore, Trafford Golf Centre and the second largest event venue outside of London, EventCity, plus 282 hotel bedrooms and in excess of 150 acres of future development land.
Video showing new digital sites can be viewed at www.perfectfitmedia.co.uk